Story, Louvier Kindo Tombe
As Cameroon approaches the 2025 presidential election, the nation is once again faced with the daunting task of selecting leaders who can drive meaningful change.
According to Eric Chinje, founder of the Cameroon New Vision Group (CANVI), “we are at a critical crossroads in this 2025 election year”.
“We must refocus the national debate on the essential issues: governance, economic recovery, social stability, and the future of democracy,” Chinje emphasizes.
In a statement, shared to media professionals, he said the political, economic, and social crises plaguing the country have worsened to the point where inaction is no longer an option.
The upcoming election of October offers a chance for change, but the fear of electoral fraud has cast a shadow over the process, and the media seem to have abandoned all hope for the future of the country.
“We have the power to shape the narrative, bring clarity where confusion reigns, and hold those in power to account,” Eric Chinje told media professionals in his letter.

The call from Eric Chinje in this critical moment, shows that journalists should be more than just reporters of facts. They’re being asked to be guardians of truth, catalysts for accountability, and facilitators of informed national dialogue.
By asking tough questions and seeking solutions, journalists can help chart a path to a prosperous future.
Actionable steps
To achieve this, CANVI suggests two key courses of action for the media.
First, they should help identify the leader Cameroon needs right now by initiating and supporting a consensus process on the profile of the next president.
Secondly, they should refocus national concerns from personalities and scandals to the real problems facing the country and potential solutions.
Chinje poses a critical question: “What have I done to contribute to meaningful change in the country?” The answer lies in the conscience of media practitioners, and their future actions will reflect it.